LactaHub Symposium on
Infant and Young Child Feeding
An Innovative Method for Effective Campaign Planning
23 NOVEMBER 2022
2:00 PM - 6:00 PM
Robert Leslie Social Science Building
Room LS3B
University of Cape Town
12 University Avenue South, Upper Campus
Rondebosch
Cape Town
South Africa
Our half day LactaHub Symposium introduces an innovative approach using social science and business strategies for planning an effective breastfeeding campaign in support of strategic WHO and UNICEF goals.
The approach is currently developed in a research project co-hosted by the University of the Western Cape, the University of Pretoria and the Department of Science and Technology at the National Research Centre of Excellence in Food Security. The project is aligned with the WHO strategic goals for improvement of the WHO Code legislation as outlined in the 2022 WHO and UNICEF report: How the marketing of formula milk influences our decisions on infant feeding.
The approach has the potential to serve as a general template for the systematic and ethical planning of effective health campaigns.
Participants will get insights in the development process of this novel method and discuss benefits, risks and potential levers for effective health campaigns. All participants will get a digital certificate after the LactaHub Symposium via email.
More information: https://lactahub.org/symposium/
Benefits of Breastfeeding and Breastmilk:
Breastfeeding is linked with multiple benefits for mothers, children, families, and society. However, breastfeeding practice is suboptimal, globally, and is limited by diverse barriers across all levels of society. Deliberate actions are necessary to promote, protect and support optimal breastfeeding.
2022 WHO and UNICEF Report: How the marketing of formula milk influences our decisions on infant feeding (22 February 2022):
Despite global evidence for the lifelong benefits of breastfeeding and a progressive health policy environment, countries all over the world are challenged with suboptimal breastfeeding rates. The 2022 WHO and UNICEF report reveals the marketing strategies of the formula industry, highlights the impact on breastfeeding behavior, and outlines opportunities for actions.
Agenda
• Introduction of research project
• Insights in development process: An innovative approach for planning effective breastfeeding campaigns in support of strategic WHO and UNICEF goals
• Interactive workshop session in a knowledge café setting
Key Notes
• Identification and classification of interventions that promote, protect and support breastfeeding – Professor Richmond Aryeetey
• Building an enabling environment for breastfeeding in Africa – Dr. Katharina Lichtner
Experts
Dr. Chantell Witten (University of Western Cape, South Africa)
Dr. Nazeeia Sayed (University of Western Cape, South Africa)
Prof. Richmond Aryeetey (University of Ghana School of Public Health)
Dr. Katharina Lichtner (Family Larsson-Rosenquist Foundation, Switzerland)
The Symposium is organized by LactaHub – A Resource for Evidence-based Breastfeeding Intelligence. LactaHub is an emerging open access knowledge platform, providing scientific and evidence-based information for health professionals, decision makers and researchers working in the field of breastfeeding and breastmilk. It was launched in 2020 and is a partnership project of The Global Health Network (University of Oxford) and the Family Larsson-Rosenquist Foundation.
Symposium participants need to be registered for the TGHN Conference: Access conference website
If you have registered and would like to join the LactaHub Symposium, please email both Yvonne Brown (yvonne.brown@uct.ac.za) and Janet Sirmongpong (janet.sirmongpong@uct.ac.za) to register your place.
Contact
LactaHub – A Resource for Evidence-based Breastfeeding Intelligence
contact@lactahub.org